RESUME

Employment

Executed creative strategies for influencer campaigns and content creation for an award-winning public relations agency
Managed communication, budget and creative direction for influencer campaigns
Trained team members on influencer strategies and software
Launched the McDonald’s Houston brand on TikTok and grew the account to more than fourteen thousand followers in 8 months
Filmed and edited video content for Meta and TikTok
Developed social media calendars, created content and wrote captions across multiple clients
Collaborated on new strategies for client work in addition to scoping for new business
Designed graphics and templates in Canva, Photoshop and Illustrator
Followed legal guidelines and approval processes in content creation
Maintained consistent communication with clients, influencers and partner agencies

Lead influencer strategies on Instagram for the 6th largest sports beverage brand
Maintained an average of over $4.5 million in earned media value per month in influencer campaigns
Managed PR packages and product gifting for more than 2,500 influencers across multiple brands
Created influencer-based marketing strategies for product launches
Developed outreach strategies for targeting established influencers
Collaborated on creative briefs and projects
Stayed in consistent communication with influencers and agencies
Averaged 450 PR packages per month
Pulled and analyzed monthly reports

Developed and implemented influencer and TikTok strategies for an industry leading cheerleading apparel company
Tripled the number of TikTok followers in 10 months
Created two viral TikToks, one with more than 14.3 million views
Filmed, edited and posted all TikTok content
Managed a team of 975 ambassadors and models
Planned and executed retail and magazine photoshoots
Integral part of the application and casting process for our ambassador program
Created graphics and social media posts
Assisted in the daily management of 5 Instagram accounts
Managed the appearances of athletes and influencers

Worked directly with the Baltimore Orioles to manage their Facebook, Instagram and Twitter accounts
Posted live in-game content to social media
Pulled and edited video clips
Led the initiative and developed launch strategies for the Orioles TikTok account
Wrote copy for in-game, sponsorship and promotional posts
Utilized Photoshop to create lineup and win graphics in a timely manner
Categorized social media posts to make data driven decisions
Coordinated across departments for simultaneous live streams on multiple platforms
Lead sponsorship fulfillments

Photographed and recorded content for live posting during games
Launched and created content for the athletic department TikTok account
Collaborated on graphics, social media postings, tournament recaps, feature stories and interviews across the athletic department

Oklahoma State University

2016 -2020

Bachelors of Science in Strategic Communications,

minor in marketing

Bachelors of Science in Sports Media